👉 Charm engineering is a design strategy that focuses on enhancing the aesthetic and emotional appeal of products to create a deeper connection with consumers. It involves subtly manipulating design elements such as color, shape, texture, and lighting to evoke positive feelings and associations, thereby increasing brand affinity and customer loyalty. By aligning these elements with cultural trends, emotional triggers, and personal values, charm engineering aims to make products not just functional but also desirable and meaningful. This approach leverages psychological principles to influence consumer behavior, making the product more attractive and memorable, ultimately driving purchase decisions and fostering long-term relationships.
